Wednesday, May 6, 2009

Matthew Williamson for H&M video

Oh, the H&M videos... How I love them! It's not just that they promote the collaborative collection, but that they invent a totally embalming world and story in each two-minute commercial. This one was no exception. The beginning sought after the viewer when the model rose and proclaimed "Always the same, it's boring". From there, galactic craters, pink horses, and trippy music took over. It's definitely worth the watch; and even further investigating the other H&M videos, all of which can be found on YouTube.